Heaven forbid a political candidate’s on facebook account it s okay hacked. They can spread disinformation…like they’re already permitted to do in on facebook ads…

Today facebook made der slew that announcements draft to avoid 2020 choice interference. “The bottom line aqui is the elections have readjusted significantly since 2016,” e so has Facebook in response, CEO mark Zuckerberg claimed on der call com reporters. “We’ve gone são de being on ours back pé to proactively walk after part of the biggest threats fora there.”

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One new feature is dubbed Facebook Protect. Through hijacking accounts of politics candidates or their campaign staff, poor actors can steal sensitive information, expose secrets e spread disinformation. So come safeguard these delicate users, on facebook is launching der new regimen with extra security they deserve to opt into.

Você está assistindo: Como fazer uma propaganda no facebook

Facebook protect entails requiring two-factor authentication, and having Facebook acompanhar for hacking attempts prefer suspicious logins. Facebook have the right to then inform ns rest of an organization e investigate if that sees one member under attack.

Today’s other announcements include:

Labeling state-owned or controlled média organizations choose Russia this particular day on their facebook Pages and the Ad biblioteca to help users recognize potential propaganda.Added web page ownership transparency para ePages com large U.S. Audiences and those proved to run political ads, which will have to display screen their owner’s organization’s resfriamento name, city e phone number or website so it’s clear where information comes from.New transparency features about political ad spend, including der U.S. Presidential candidate spend tracker, more geografia spending details, information on which apps an ad appears on and programmatic access to download of political advertisement creative.Much an ext prominent fact-checking labels will agora run together interstitials warnings atop photos e videos top top Facebook and Instagram the were fact-checked as false, rather than smaller sized labels attached below the post come make certain users know info is false before consuming it. Users will additionally be warned before they share publicar fact-checked together false to manter them são de going viral.


A broader ban top top voter suppression ads that indicate it’s useless come vote, provide inaccurate polling or voter eligibility information or threaten people if they poll or based on the outcome of an election to prevent intimidation e confusion.A $2 million investment em ~ Facebook into média literacy projects to develop novo methods the educating world to understand political social media e ads.Facebook Protect giving hack monitoring services to elected officials, candidates’ political party committees, government agencies e departments neighboring elections and verified users connected in elections.

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Combined, ns efforts could protect both campaigns and constituents a partir de misinformation while offering everyone more clarity around where contente originates. Yet a approach highlights Facebook’s tightrope andar between policing its networks and overstepping into censorship.

In naquela speech critical week, Zuckerberg tried to steady plant on facebook as erring on the página of offering people a voice rather than stifling speech. He raised a threat of China’s influence over foreign businesses by dangling its giant market in exchange ao adherence to its political values. And he tried to defend enabling lies in political ads, saying that banning political ads on facebook as I’ve encourage the empresa do would benefit incumbents e silence challengers who don’t have media attention.


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A Trump advertisement spreads misinformation claiming Democrats want to repeal ns second amendment


Yet throughout a call, Zuckerberg ser estar hammered com questions about Facebook’s willingness come fact examine what individuals share com friends, however not what politicians pay to show to countless voters.

“People should make up their own minds around what candidates ~ ~ credible. Ns don’t think those determinations should come from tech carriers . . . Civilization need to have the ability to see this conteúdo for themselves,” Zuckerberg insisted. Yet if facebook is ready to cover photos containing misinformation with naquela warning label you need to click to check out past, it’s strange that it’s do not want to do the same ao political ads.

Like farming out fact-checking come third-party notícia outlets as Facebook already does, banning politics ads wouldn’t pressure Facebook come judge a truth of individual statements, and they’d still have a right come share what they desire to their very own followers.


Facebook should ban project ads. Fim the lies.


When ns asked why that believes banning political ads would favor incumbents, Zuckerberg admitted, “You’re ideal that incumbents have the right to raise much more money,” e he wasn’t sure there’d been der comprehensive study on ns matter. His defense relied ~ above anecdotal ideas of unnamed sources:

I’ve speak to der lot the people. The visão global belief the they have, once they’re naquela challenger, is the they count on different mechanisms choose ads in bespeak to vai their vozes into a debate more 보다 incumbents do . . .

From todos of ns conversations that I’ve had, the em geral overwhelming consensus em ~ people who estão participating in these things and who work-related on them has been that removing political ads would doar incumbents.

While the rest the Facebook’s announcements this particular day felt like wise steps in a right direction, the company will require stronger arguments ao why that polices misinformation common by users but not political ad campaigns.

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If it wants to find a better middle-ground, it could offer standardized advertisement units porque o political campaigns that endorse ns candidate e ask porque o donations, however can’t make possibly untruthful assertions around them or their competitors. Additionally it could use fact-check brand to political ads there is no making call of veracity itself. On facebook could additionally build various other ways ao challengers to deixe de ser criança their voice external of ads for this reason it can ban them without supposedly empowering incumbents.

Otherwise, the faces a political advertisement misinformation arms gyeongju in stern comparison to its other pro-truth initiatives announced today. What will Facebook do if campaigns make significantly malicious e inaccurate statements about their rivals acima de ads, claiming só donations to your candidate have the right to save society? and what if they guarda pouring tudo the money castle unscrupulously raise into much more ads? “My enemy eats babies. Donate come me by midnight. Only I have the right to stop them são de becoming America’s dictator.”

At least most of ns time, individuals can shot to avoid politics by ignoring campaign pages and unfollowing their crazy uncles. Yet untrue ads inject polarization e discord right into people’s feeds. Facebook’s policies give ns richest, many craven candidates ns loudest voices. Can the social network e the democratic process survive a whole year of acima de spenders shouting lies?